Memorial Day

Caring Voice Coalition will be closed Monday, May 29 in observance of Memorial day.
We will reopen on Tuesday, May 30 at 9a.m. ET.


Greg Smiley, President, CEOGreg Smiley, President, CEO
After Pam Harris announced her retirement, Caring Voice Coalition hired Greg Smiley as president, CEO in late April 2017. He will focus on growing CVC’s impact through fundraising, building partnerships and developing new programs.

He brings more than 20 years of experience in U.S. domestic and global health, public policy, communications, and government affairs. For nine years he worked for the United Nations joint program on HIV/AIDS in Washington, D.C., Johannesburg, South Africa and Geneva, Switzerland. Before that he worked for the U.S. Presidential Advisory Council on HIV/AIDS, the American Academy of HIV Medicine, the Alpha-1 Association and other nonprofit organizations. He comes to CVC with a long history of coalition-building and leadership activities to work on behalf of those who have been left behind.

Smiley is a graduate of both Duke University in Durham, N.C., and George Washington University’s School of Public Health in Washington, D.C.


Samantha Green, Vice President
Samantha Green, Vice President

Samantha Green provides hands-on management of daily internal operations while overseeing the strategic development and long-term institutional goals of Caring Voice Coalition. She is responsible for planning CVC’s growth strategy, cultivating opportunities in new and existing markets, and responding to the growing demand for CVC’s programs and services nationwide.

Green assists the president, CEO in the design, testing and execution of strategic programs based on CVC’s mission and vision. She works with executive management to create and monitor policies and procedures, ensuring high-quality programs and services for the organization’s patient communities and funders.

Green has over 10 years of experience in the health care industry. Before joining CVC, she worked as a radiology technologist in both hospital and imaging center settings. She attended Virginia Commonwealth University in Richmond, Va., with a primary focus in radiologic sciences. She holds certifications in diagnostic radiography and computed tomography.


Rebecca App, Director of Finance
Rebecca App, Director of Finance

Rebecca App oversees the financial department and is responsible for the accounting at Caring Voice Coalition. App prepares the organization’s financial statements while working with donors to ensure adequate funding for patient programs. She and her team work closely with both the patients and pharmacy partners to ensure financial grants are paid efficiently and effectively.

App received her bachelor’s degree in history from Salisbury (Md.) State University and her master’s degree in education from The College of William and Mary in Williamsburg, Va., before earning her post-baccalaureate certificate in accounting from Virginia Commonwealth University in Richmond. In addition, App received her Certified Public Accountant license from the Commonwealth of Virginia and is a member of the Virginia Society of Certified Public Accountants. She brings more than 16 years of experience in the financial industry to CVC.


Jennifer Previtera, Director of Communications
Jennifer Previtera, Director of Communications

Jennifer Previtera oversees the marketing and communications departments for Caring Voice Coalition. She spearheads the development of educational, support and advocacy materials, including CVC’s Community magazine and social media.

Previtera also works with CVC’s president and vice president in raising program awareness through patient events and conferences.

Before joining CVC in 2011, Previtera worked in the financial industry for more than 10 years. She studied business management at Liberty University in Lynchburg, Va., and brings leadership and management expertise to her current role. As a longtime supporter and volunteer for CVC, Previtera offers an in-depth knowledge of patients’ needs.


Lauren RuizLauren Ruiz, Program Manager
Lauren Ruiz joined Caring Voice Coalition in 2011 and worked as senior case manager before becoming the Patient Services program manager in April 2015.

As program manager, Ruiz supervises a team of case managers responsible for CVC’s programs and services. She ensures that CVC patient programs adhere to compliance and are executed according to established policies and procedures. Ruiz trains and monitors the team to ensure service expectations are met. She also helps to develop patient education material related to insurance education and coverage and has spoken widely on the topic within the health care industry.

In 2013, Ruiz partnered with the Centers for Medicare and Medicaid Services and the Department of Health and Human Services to obtain certification for CVC as a Certified Application Counselor Designated Organization. Ruiz attended Virginia Tech in Blacksburg graduating with degrees in political science, mass communication and English.