Gregory Smiley, President, CEO

Greg Smiley began as Caring Voice Coalition’s president, CEO in April 2017. His priority is to strengthen CVC’s impact by ensuring quality services, building coalitions, giving patients a bigger voice, and expanding our capacity to better serve the people who rely on CVC.

He has dedicated his career to expanding access to quality health care. He has worked over 20 years in patient advocacy, public health, and U.S. domestic and global health policy working with people living with rare diseases, cancer or HIV/AIDS at nonprofits, in the U.S. government, and nine years in the United Nations system with career postings in Washington, D.C., South Africa, and Geneva, Switzerland.

After a life-changing accident four years ago requiring multiple reconstructive surgeries, he knows the incredible complexities of accessing, navigating and paying for health care in addition to the impact illness has on independence, identity and support systems. Playing quarterback for your own care is overwhelming even for the experienced, but becomes more crippling when you do not feel your best. He knows that each of us needs some help.

Smiley is a graduate of both Duke University in Durham, N.C., and George Washington University’s School of Public Health in Washington, D.C.


Nancy Glynn, Director of ComplianceNancy Glynn, Director of Compliance

Nancy Glynn joined the team in May 2017 to direct Caring Voice Coalition’s compliance department. In that capacity she leads the development, execution and revision of company policies and procedures to ensure CVC meets and exceeds industry standards and vigorously follows the letter and spirit of all applicable laws, regulations, guidance and best practices.

She brings to CVC over 15 years of audit and compliance experience. Most recently, as director of global assurance at ChildFund International, she led global audit and compliance efforts that covered offices in more than 20 countries and 400 partner organizations. Previously she served as controller for the City of Richmond, Va., as well as senior audit manager at MeadWestvaco, responsible for corporate compliance and fraud programs.

Glynn received a bachelor’s degree in accounting from Virginia Commonwealth University in Richmond, and a master’s degree in public administration from Virginia Tech in Blacksburg.


Rebecca App, Director of FinanceRebecca App, Director of Finance

Rebecca App oversees the financial department and is responsible for the accounting at Caring Voice Coalition.

App prepares the organization’s financial statements while working closely with their independent accounting firm on the annual audit and 990 information returns. She and her team work closely with both the patients and pharmacy partners to ensure financial grants are paid efficiently and effectively.

App received her bachelor’s degree in history from Salisbury (Md.) State University and her master’s degree in education from The College of William and Mary in Williamsburg, Va., before earning her post-baccalaureate certificate in accounting from Virginia Commonwealth University in Richmond. In addition, App received her Certified Public Accountant license from the Commonwealth of Virginia and is a member of the Virginia Society of Certified Public Accountants.


Lauren RuizLauren Ruiz, Director of Patient Services 

Lauren Ruiz joined Caring Voice Coalition in 2011 and worked as a senior case manager, then program manager before becoming the department director in July 2017.

Directing the patient services department, Ruiz supervises a team of case managers responsible for CVC’s programs and services. She ensures that CVC patient programs adhere to compliance and are executed according to established policies and procedures. Ruiz trains and monitors the team to ensure service expectations are met. She also helps to develop patient education material related to insurance education and coverage and has spoken widely on the topic within the health care industry.

In 2013, Ruiz partnered with the Centers for Medicare and Medicaid Services and the Department of Health and Human Services to obtain certification for CVC as a Certified Application Counselor Designated Organization. Ruiz attended Virginia Tech in Blacksburg, graduating with degrees in political science, mass communication and English.